Chase Retail and CardsPosted: January 1, 2013
Building an iconic brand and all its sub-brands.
As soon as I came on board, I pitched and won Chase for mcgarrybowen, the first really big account that got us on the path to two-time Agency of the Year, a huge staff and a global network. Our work for Chase is emotional — sometimes it’s designed to make you laugh, some times to put a lump in your throat. Either way it worked. We helped Chase sell checking accounts, develop new credit card products, sell mortgages and grow from a regional player into America’s biggest bank. Here are a few of my favorite spots from the past eight years.