Chevron “We Agree” PrintPosted: January 1, 2013
The look of the Chevron print campaign is based on protest posters and wild posting. It’s as if we saw a provocative poster on a street wall, pulled it down, brought it back to the office and stamped “We agree” on it.
Then each ad is signed by two parties: someone representing an external voice and by an Chevron employee.
To raise engagement, we added portraits of the beneficiaries of our agreement, an ordinary citizen, a member of the community.